Patterns or identifying signals in the brand are like an effective right hand for increasing trust and empathy for the brand.
Through color, block array, layout… and especially through the continuity of the brand story
The brand identity signals of VIETPAT are extracted and stylized from the bronze drums of the ancient Vietnamese people. While preserving and appreciating the ancient values. Again with a modern twist. Careful, stylized drawings show freshness and uniqueness, ensuring uniqueness and no duplication with most brands related to Drum.
If the design image has a lot to do with the Lac bird, then synchronizing it with other ancient elements such as stars, sun, rivers, fields or human elements creates immeasurable values. image for the brand VIETPAT. National values – Values of Vietnamese soul – Value of sanctity – Value of understanding.